Listening into Action


What is Listening into Action (LiA) and Improvement?

ListeningintoAction.jpgLiA is a fundamental shift in the way we work and lead. Its aim is to engage with, and empower, all staff to make the changes that they think will improve not only the services we offer to patients but also, the experience our staff get working in our hospitals.

Our role in LiA is to listen to staff and support them to make the changes, removing any barriers so they can take the lead and contribute to the success of our Trust, and ultimately, feel proud of what they can achieve.

LiA fosters ambition and allows us to raise the bar in what we as an organisation working with our staff can achieve for our patients and staff. It helps us to make our Trust a great place to be cared for and a great place to work.

We launched LiA at our Trust in September 2014, and it complements the other important projects taking place at the Trust, including the CQC Improvement Plan and Better Care Together.

Wave 12 – join the improvement movement!

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You know what improvements are needed most in your areas and the Listening into Action and Improvement Team can give you the support and skills to get things moving and make those changes happen. 

We welcome all ideas; no matter how big or small, from across Bay Health and Care Partners. Further information is available and an application form can be found Quality Improvement application form for LiA Wave 12.pdf

Forms should be submitted to your Divisional Management Team by 11 April 2018 for approval and returned to by 18 April 2018 ready for the launch day on Wednesday 25 April 2018. If you have any questions please call 01524 511989.

Liz McDougall, Associate Director of Improvement and Engagement,

Helen Pye, Improvement Lead

Siobhan McCubbin, Improvement and LiA Team Administrator

What our staff said!

Look at what LiA can do!

Here are some of our key outcomes from our schemes.







Listening into Action has been developed by Optimise Limited and has been adopted by over 70 NHS Trusts since 2010. UHMBT is a licenced LiA Trust.


Updated March 2018

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Roy Lilley and the Academy of Fabulous NHS Stuff 

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Roy Lilley and Dr Terri Porrett from the Academy of Fabulous NHS Stuff have visited the Trust twice to see some of the fantastic improvements showcased by staff at our Brilliant Bay Days. 

Here is what Roy, a health policy analyst and commentator on the National Health Service, had to say about the Trust at our November 2017 event. 

"UHMBT has a massive amount to be proud of and it is great at sharing what it does with the academy. You are definitely now the envy of the NHS.

"The Trust has been through the mill but it hasn’t stopped staff coming to work and wanting to do the right thing and it hasn’t stopped staff making improvements. You are now and forever magic Morecambe Bay!

Watch our video with Roy at

Trust staff supported the academy's Fab Change Week and made a staggering amount of pledges. You can find all of the pledges at 

Contact details

Contact details

Staff can find out more information on our Listening into Action intranet pages. You will find the link to our pages under Key Information on the intranet homepage.

Patients, public, partners and stakeholders can find regular updates on our Trust Facebook page or by following us on Twitter @LiA_UHMBT

We also have display boards showcasing outcomes from our schemes which we update on a regular basis. These display boards can be found in the Centenary Building at the RLI, near the Westmorland Bite restaurant WGH and near the Acute Medical Unit at FGH.

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Our team is Elizabeth McDougall, Associate Director of Improvement and LiA, Helen Pye, Improvement Lead, and Siobhan McCubbin, LiA/Improvement Team Administrator.

You can contact the team on 01524511989 or

Listening into Action Videos

You can view all of our Trust's Listening into Action videos on our dedicated YouTube playlist by clicking on the link below.

LiA YouTube Playlist

In the media

In the media

Here you can find the latest news stories and media interviews about some of the fantastic work and achievements.

New Diabetes Centre Officially Opened (The Bay)


What's happening at the Trust


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