Listening into Action


What is Listening into Action (LiA) and Improvement?

ListeningintoAction.jpgLiA is a fundamental shift in the way we work and lead. Its aim is to engage with, and empower, all staff to make the changes that they think will improve not only the services we offer to patients but also, the experience our staff get working in our hospitals.

Our role in LiA is to listen to staff and support them to make the changes, removing any barriers so they can take the lead and contribute to the success of our Trust, and ultimately, feel proud of what they can achieve.

LiA fosters ambition and allows us to raise the bar in what we as an organisation working with our staff can achieve for our patients and staff. It helps us to make our Trust a great place to be cared for and a great place to work.

We launched LiA at our Trust in September 2014, and it complements the other important projects taking place at the Trust, including the CQC Improvement Plan and Better Care Together.

Brilliant Bay Day

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You are officially invited to celebrate a day of inspirational improvements across Magic Morecambe Bay!

Friday 18 October 2019

Castle Green Hotel, Kendal


UHMBT staff, volunteers and Bay Health and Care Partners can book a place on TMS or by sending an RSVP to

Quality, Service Improvement & Redesign (QSIR)


The QSIR College programme offers NHS organisations and health systems a unique opportunity to develop quality and efficiency improvement capability within their organisation or across their system, enabling them to rapidly build up a sustainable local skills base.

The QSIR programmes suit clinical and non-clinical staff involved in service improvement within their organisation and/or system.

You can download the five day training course outline here QSIR







Listening into Action has been developed by Optimise Limited and has been adopted by over 70 NHS Trusts since 2010. UHMBT is a licenced LiA Trust.


Updated June 2019

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Roy Lilley and the Academy of Fabulous NHS Stuff 

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Roy Lilley and Dr Terri Porrett from the Academy of Fabulous NHS Stuff have visited the Trust three times to see some of the fantastic improvements showcased by staff at our Brilliant Bay Days. 

Watch our video with Roy at

Contact details

Contact details

Staff can find out more information on our Listening into Action intranet pages. You will find the link to our pages under Key Information on the intranet homepage.

Patients, public, partners and stakeholders can find regular updates on our Trust Facebook page or by following us on Twitter @LiA_UHMBT

We also have display boards showcasing outcomes from our schemes which we update on a regular basis. These display boards can be found in the Centenary Building at the RLI, near the Westmorland Bite restaurant WGH and near the Acute Medical Unit at FGH.

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Our team is Elizabeth McDougall, Associate Director of Improvement and LiA, Helen Pye, Improvement Lead, and Siobhan McCubbin, LiA/Improvement Team Administrator.

You can contact the team on 01524 511989 or

Listening into Action Videos

You can view all of our Trust's Listening into Action videos on our dedicated YouTube playlist by clicking on the link below.

LiA YouTube Playlist

What's happening at the Trust

University Hospitals of Morecambe Bay - NHS Foundation Trust Image Map